13 August 2016

Could Online Shopping Help to Regenerate Our High Streets?

Karen Mercer, My Coffee Stop. Photo by Anne-Marie Sanderson.

Save time by not reading this article and just buy something straight away from my website, to see if my theory is correct!  


Ok, if you must, here is the article, enjoy! 

Where does my money go to, who do I buy from?

I specifically ensure that my money is mostly spent on independent local businesses! So, when you buy from us, no matter whether it's from our shop in Shepton Mallet, or online, you know that we filter that money back into the local, independent and small business, circular economy. Buy from us and we make a concerted and conscientious effort to spend it in our local high street. We go to Peppers, The Hive, Denela's, Dredge and Male, Steve's Fish Restaurant, The Swan, The Bell, The Club Lounge, Hidden Treasures, The Dusthole, Anna's Attic, I-do Vintage, The Furniture Workshop, Minsky's Barbers, C.H. Penn the Jewellers and Starlight Studios and support numerous home businesses and charities in the local area, doing what we can. I've probably missed a very big one out there! We even support Haskins by choosing to shop at Aldi and other shops in their building! So, when you buy from us, you are absolutely supporting your whole high street because we make damn sure you do!

I'd really like to do more and for that, I need your help, please!

What I am asking for you to do is to please help my family and myself to contribute even more to our town. 

Since closing our shop in Enfield, we are totally reliant on you making a conscious effort to buy from us. I know it's hard to come into town when you've been working all the hours that you can, that's why I have created a website, so that you can still support our family and our business ethos, by ordering online from us. We deliver FREE to you if you live in the BA4 postcode area, we also have click and collect as an option. If there is one thing that you can buy from us instead of a supermarket, then please do just that.

What if you can't find the healthy, or vegan, or gluten-free thing that you want on our website? Then please just comment on this blog post and tell us the product name and size that you are looking for and we will update our website, to sell you the things that you are looking for.

We don't lead an extravagant lifestyle, we don't have massive needs but we would like to provide you with a business that you want to use and sells the things that you want and need at a fair, reasonable price. We want to create a business that is successful here in Shepton Mallet. 

When we closed our shop in Enfield, I thought that our customers/friends would love to buy from our online shop, I imagined people buying our Yogi Tea Bags, or Protein Powders, or our Coffee but this hasn't really happened but I still feel sure that it could, maybe I just need to say, please buy from us, we need you to help us and we would like to be give the opportunity to sell you the things that you need.

Since closing our Enfield shop, we have had to claim Housing Benefit, to help us be able to pay our rent. I don't want to have to claim housing benefit, I want us to be able to sell our friends and our family the things they want, at the price they feel able to pay.

In writing this blog, I might earn a few pennies from advertising revenue and I really mean, a few pennies! In creating my website that takes many hours, I have sold a few things but it could do a lot better. I need my friends and my family and my children's friends, to make a concerted effort to use it and if there is something that you want to buy that is health food or whole food orientated, then please let me know. 

I understand that you can't always get to visit my shop in person, or even get to it EVER, BUT please support my family and I in our venture to continue our Coffee and Health Food shop on the high street of Shepton Mallet.

Anna Perra's shop on the high street is closing this month, I haven't been able to visit for ages to buy at least a little something because I just haven't had the money. I've seen Penny's Sweets go, I've seen No 21 go, I've seen Nostalgia go, Tina's Pet Pantry, Fred's Shop, Twice as Nice, Mendip Fireplaces and Just Jo all these shops added character, personality and enjoyment to our high street and now Anna Perra is going, there'll be another empty unit. Anna is keeping her business going as an online shop and doing events too, so she's cutting one massive overhead from her business and concentrating on creating an income from decreasing her overheads. Seeing another shop close is always a shock to residents and especially, I feel, to other shopkeepers. It is a reminder of our own vulnerabilities and how needy we are for your continued support. Yes, I look at Anna Perra's shop closing and feel scared, very scared for the future of my shop too.

I want to support the high street, I want people to know about the shabby chic charm of Shepton Mallet but I cannot do it on my own, I need you to help. This is a two way process, I will help you get the things you want and you can help me to stay where I am on the high street, adding a big dollop of personality and charisma to our wonderful town!

People used to say that online shopping caused the demise of the high street, I see online shopping as a tool to help regenerate the high street and keep supporting those little independent shops that you love, even if you're working so hard that you don't even get a chance to visit them!

I look forward to receiving your order today!


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